Intel® InTru™ 3D Technology

Making movies more magical than ever

Intel’s revolutionary 3D technology enables the artists at DreamWorks Animation* to entertain moviegoers like never before by fully immersing them into the story. InTru™ 3D is the mark letting movie-goers know they can expect the movie experience of their lives in amazing state-of-the-art 3D. Experience it for yourself at a theater near you in March 2009 with "Monsters vs. Aliens" by DreamWorks Animation.

When Intel goes to the movies

In the words of DreamWorks Animation’s Chief Executive Officer, Jeffrey Katzenberg, InTru™ 3D allows animated films to become “an immersive experience, not an observational experience.” From the front row to the last, viewers now have a seat in the middle of the action. That’s why DreamWorks Animation has committed to producing all of its feature films using InTru™ 3D technology beginning in 2009.
In addition to working with DreamWorks Animation to enhance the in-theater experience, Intel is also developing next-generation 3D viewing experiences and technology for a range of other platforms, including home theater, personal computers, video games, and online environments.